California Home Care Market at a Glance
6.1 million (65+)
Senior Population
12.1% (2020-2030 projected)
Projected Growth
3.0x - 5.5x
Typical Multiples
$12.4 billion
Market Size
Key Market Facts
Largest home care market in the US by revenue
Highest minimum wage impacts labor costs
Major metros: LA, SF Bay Area, San Diego, Sacramento
Strong union presence in some markets
Market Opportunities
Largest market = most potential buyers
High private pay rates in affluent areas
Tech-savvy population receptive to innovation
Strong Asian population - cultural care services valued
Market Challenges
Highest operating costs in the nation
Complex regulatory environment
Worker classification scrutiny
High cost of living impacts caregiver recruitment
California Regulatory Environment
Licensed by California Department of Social Services
Home Care Services Consumer Protection Act compliance
Strict worker classification rules (AB5)
Medi-Cal managed care programs vary by county